How Facebook advertising agency can help you create a brand & where to find a good one
Facebook came. We saw. It conquered.
With over 2.6 billion users, Facebook has become an inevitable platform to market your business. The list of advantages for using Facebook is long, here are a few mind-boggling stats to put things into perspective –
· A user, in a time span of a month, clicks on 12 ads.
· In a day, users around the world, watch over 100 million hours of video.
· Roughly one and a half billion people see ads on Facebook.
· 70 million businesses have a page on Facebook.
Cut to the chase — Facebook is a bull, powerful and full of possibilities, if you wish to harness its sheer power you need to get yourself a first-rate Facebook advertising agency that can take the bull by its horn.
If you want to elevate your game to have an edge over competitors, you ought to create an illustrious brand name. Here is how an expert agency can help you do just that –
1. By connecting with your target audience
Facebook is a wonderful platform that allows you to put very specific filters to reach out to a very niche audience. Rather than shooting an arrow in the darkness, experts in this specific advertisement form will enable you to hit the bull’s eyes with result-driven strategies.
Going back to basic, even a gigantic looking task like creating a brand has to be started with small steps. Going back to basics always works. Connect to the audience and marking a presence in their psyche slowly but steadily.
2. Creating visually appealing content
For soup and business, consistency is the key. You can make a great video once or twice, but stealing time from the important things to do is not justified to your business. Let the experts take care of it. We read a fact above about average users watching 100 million hours of video every day, well even if you get a speck of that gigantic figures, your numbers will be shooting through the roof. Engaging content is a top priority for a good Facebook advertising agency as they know if they can’t encourage the user to click, all the effort goes in vain.
3. Establishing the voice of your brand
You are in the business because there are enough people who think you are better than the others. Because they believe in you and your distinctiveness. In order to become a brand, find an agency that can help you create your distinct brand presence and sell it to the users who believe in it. You cannot remain in the business being a sheep in the herd, if you are on the verge of hiring a social media advertising company you have done well till now. Hire someone who understands the essence and philosophy behind your business so that they can serve it to the wider audience.
4. Personalize the experience for the users to communicate better
We all our favorite barbers and baristas. Why are they our favorite? Because we connect with them on a personal level. Everyone likes feeling important, if your target audience can be made to feel that way about your brand that is where you win them.
Replying to a user’s comment with something other than a boring template makes them feel important. If it’s a personalized message nothing could be better. Agencies emphasize doing this, thus keeping your brand name in users’ minds for a longer time.
We saw how agencies can help you create a brand, now let’s quickly go through how to find the right service provider to imitate the blueprint.
You must be thinking about how you filter a good agency when everyone on the internet speaks so highly of themselves. These are some signs and characteristics you will need to keep in mind before making your final call –
· Use of latest tools
Results are not derived from luck, they are derived by planning and efficiency in carrying out the plan. The companies which are not familiar with the latest tool used in the industry or if they are not taking the best practices in use, consider it as a red flag.
· Research their team member’s experience
There is nothing wrong with claiming to be the best. But one should have substantial proof to back up their hefty claims. What you need is an agency that is well versed with tools that they will need to deliver the results they promise.
Experience is one thing that cannot be lied about. Ask them about the paid campaigns they have run before and what their approach was. To add to that, a good company will look after your customer targeting as well.
· Testimonials (clients don’t lie)
If they are good enough, only then can have an impressive range of clients. Social proofs are always a wonderful way to some insight and judge the work ethics of the company.
